Episode #61 Erin Wojtysiak - Associate Director of Paid Media at Pathfinders Advertising

Getting an Emerging Brand Ready to Promote on Facebook On today’s episode, Erin lead's us in a discussion around what it takes for a small, emerging or challenger brand to get set up to advertise on Facebook. Specifically, we cover: - Do you know the process for setting up a business account on Facebook? - What do you need with regard to content (images and copy) to attract consumers? - Resist the temptation to rush into your advertising on Facebook: 'Front end work saves back-end headaches'. So true! - Once you begin, watch your metrics closely- but give your initial plan some time and here's why..... - What are the key metrics to watch with your campaign to judge its effectiveness? Enjoy the show! Please follow the Road 2 Retail podcast on Spotify, iTunes and on LinkedIn. Please leave us a review and share the episode with those who may find the content useful.