EPISODE · Jul 24, 2026 · 47 MIN
Episode 61 - GoFundMe Is Not a Plan: How to Actually Protect Your Income and Build Generational Wealth | Business Therapy™
from Creative Business Mindset™ · host Joké Durojaiye
This episode is a little different for me. It's my first in-person, in-studio conversation and my guest is my good friend Pacha Badibanga, a nurse turned financial literacy expert and founder of Afya Legacy. Pacha and I met through a wealth-building event we co-hosted together and that conversation genuinely shifted the way I think about money and protection, so I knew I had to bring her on the show.Pacha's years in healthcare leadership and nursing education gave her a front-row seat to what can happen to a family's income and savings the moment illness, disability or death shows up uninvited. In this episode, we talk about the "three baskets" your money can sit in, why investing might actually work best as a later step rather than a first one in a solid financial plan, what really happens to your accounts through probate and the true cost of a funeral. Pacha also shares why she sees GoFundMe pages as a sign that a plan was never put in place to begin with.One moment that stuck with me is when Pacha talks about the "false sense of security" that can come with a 9-to-5 job and a savings account and why protecting your ability to earn income might be worth considering before diving into investing.In this episode, I ask Pacha about: ✅ Why she calls GoFundMe "not a plan," and what usually leads a family to start one✅ The three financial "baskets": tax now, tax later and tax advantage✅ Why protection can be a helpful place to start before investing✅ What can happen to your income, home and investments if illness or disability strikes✅ Health insurance vs. income-protecting life insurance with living benefits✅ What happens to your accounts and estate through probate court✅ The real cost of a funeral, and why so few people plan ahead for it✅ How life insurance can become a way to fast-track generational wealth in a family✅ What business owners often overlook when they insure everything except themselvesAbout Pacha Badibanga:Pacha Badibanga is the CEO and founder of Afya Legacy, a financial literacy expert and a longtime healthcare professional. She spent years in nursing leadership and education before transitioning into wealth building, drawing on what she witnessed in healthcare, families losingeverything they'd built the moment a serious illness or disability entered the picture, to shape her approach to financial protection.Through Afya Legacy, Pacha works as an independent broker, helping individuals, families and business owners explore their options for income protection, life insurance with living benefits, and legacy planning, matching them with the provider and product that fits their needs. She also hosts financial literacy workshops in the Seattle area, especially for women and business owners interested in building sustainable, generational wealth.Connect with Pacha Badibanga: Website: agents.worldfinancialgroup.com/pacha-badibangaLinkedIn: www.linkedin.com/in/pacha-badibangaInstagram: www.instagram.com/pacha.badibangaFacebook: www.facebook.com/PachaBadibanga💼 Explore Business Therapy™If you're navigating growth in your business and would value a space to think more clearly, ask better questions, and move forward in a way that feels aligned, you can learn more about Business Therapy™ at www.jokedurojaiye.me 📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, my guide offers space for further reflection on voice, visibility, growth, and purpose. Click here to download.📖 Read the book, Unmute YourselfIt's a reflection on identity, voice, growth, and becoming the person your next season is asking you to be. you can order here.If you’ve read Unmute Yourself and it resonated, then please leave a review here.
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Episode 61 - GoFundMe Is Not a Plan: How to Actually Protect Your Income and Build Generational Wealth | Business Therapy™
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