Episode 61: How to Actually Get Your Product Into Retail

Most founders think getting into retail is all about finding the buyer.It’s not.In this episode, Erin and Jackie break down what it actually means to be “retail ready” — and why so many products never make it onto shelves, even if the idea itself is good.They walk through the behind-the-scenes process buyers care about most: pricing, margins, packaging, positioning, differentiation, and how your product fits within a retailer’s existing assortment.They also share how founders can strategically position themselves for wholesale growth, avoid common mistakes, and build products that are designed for retail from the very beginning.If your dream is to see your product in stores, this episode is your roadmap.