Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

from This is Product Marketing · host Product Marketing Hive

In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes.For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups.All rights reserved. © Product Marketing Hive.

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This episode was published on March 11, 2025.

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