Episode 61: Why Sound Matters More Than You Think — with Andrés & Alejandro of La Tina Sound Design and Film Scoring

For the entire interview transcript, please ⁠click⁠ here⁠.In this episode, we welcome Andrés Silva and Alejandro Uribe Holguín, the talented co-founders of La Tina Sound Design & Film Scoring.Andrés, a Colombian sound supervisor and designer with a Master's in Management for Creative Industries from Birkbeck, University of London, has worked on acclaimed projects like ⁠Suspensión⁠ and ⁠Narcos⁠.Alejandro, a seasoned sound supervisor and designer with over 15 years in the industry, has crafted immersive audio experiences for Netflix, HBO, Disney, and Prime Video, contributing to notable works such as ⁠Narcos⁠ and ⁠Monos⁠.Join us as they share their journey, creative process, and insights into the world of sound design for film and television. What You’ll LearnIn this episode, you'll gain valuable insights into theworld of sound design and the music industry. Andrés and Alejandro will emphasize the importance of organization—how keeping your creative process structured can give you more time for everything, from mastering your craft tomanaging your career. You'll learn how to set a clear schedule for learning music without falling into the stereotype of late-night work. They'll also break down how to price your work, considering not just your creative fee but alsothe investment in your equipment and how to calculate its depreciation over time. Additionally, they'll discuss the often-overlooked power of sound, how it shapes emotions, and how different recording techniques impact the final result. You'll also get a perspective on modern audio technologies like Dolby Atmos—when they enhance music and when they don’t. Most importantly, this episode will highlight the need for honesty and passion in music, ensuring that your work resonates deeply with your audience. Things We Discussed*The importance of organization for artists and musicians tomanage time effectively.*Setting a structured schedule for learning music instead ofrelying on late-night sessions.*How to price your work, including creative fees andfactoring in equipment depreciation.*The role of sound design in shaping emotions and howdifferent recording techniques affect the final result.*The perception of sound—how people may not consciouslyrecognize it but still feel its impact.*Dolby Atmos technology—when it enhances music and whentraditional formats work better.*The importance of honesty and passion in music to create agenuine connection with the audience. Connect with Andrés & Alejandro⁠Website⁠⁠LinkedIn⁠⁠Facebook⁠⁠IMDb⁠ Connect with Jason Tonioli⁠Website⁠ ⁠Facebook⁠⁠YouTube⁠ ⁠Instagram⁠⁠Spotify⁠⁠Pandora⁠⁠AmazonMusic⁠⁠AppleMusic⁠