Episode 61 Writing Copy that Connects with Geoff Kullman

In this episode, John talks with Geoff Kullman - copywriter, marketing strategist, speaker, entrepreneur, host of The Psychology of Copywriting Podcast, husband, and dad. Geoff helps entrepreneurs and founders align their BRAND VOICE with their ideal client's ASPIRATIONAL IDENTITY. Listen to this episode to learn more: [02:29] - Geoff's backstory [06:05] - What is copywriting? [07:16] - Copywriting that leads to sales and increasing brand awareness [10:08] - Why you should care about copywriting [13:38] - How to turn your ideas into a great copy that makes sales [16:53] - Great copy that takes your brand/business to the next level [18:44] - The PAS (Problem, Agitate, Solution) copywriting framework [25:15] - Can a common person write a copy as good as an expert? [28:23] - Where to find help for copywriting [29:54] - The budget for the whole process of copywriting [33:53] - Geoff's copywriting templates for email campaigns, the home page, etc. [35:53] - The best way to connect with Geoff [37:17] - How do friendships and relationships impact business? [41:29] - Importance of connections in business NOTABLE QUOTES: "Copywriting is using your words to get your message across the world." "Hope marketing is not a good way to run a business." "You don't have to be a copywriter to write a great copy." "You shouldn't strive to become like someone else, but you should strive to become what you're good at, what you're born to be." "10% of your revenue should be reflected in your marketing budget." "When I'm able to lean into those who lean into me, that tends to mean that my head and my heart are in the right direction." "There is such a direct connection between who is in your life, how well you connect with them, and how well you can do in business." "Being in business is not about business, it's about connecting with people." "If you can help someone with what they're doing, give them options for others who can't help them." "Your job is not to occupy the space of the hero. The client is the hero, and you are the guide. " PODCASTS MENTIONED: The Brand You Podcast with Mike Kim (Episode 52 Relationships & Revenue) Read To Lead Podcast by Jeff Brown (Episode 53 Relationships & Revenue) BOOKS MENTIONED: How I Built This by Guy Raz (https://tinyurl.com/HowIBuiltThisBook) The Subtle Art of Not Giving a F*ck by Mark Manson (https://tinyurl.com/TheSubtleArtofNotGivingaFBook) USEFUL RESOURCES: https://geoffkullman.com  https://www.instagram.com/geoffkullman  https://www.facebook.com/geoffreykullman  https://twitter.com/geoffkullman  https://www.linkedin.com/in/geoffkullman  https://www.clubhouse.com/@geoffkullman  CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/