EPISODE · Apr 13, 2026 · 16 MIN
Episode 610: Is it really your content or something else?
from My Daily Business Podcast · host Fiona Killackey, Lucienne Van Sebille
You’ll learn: Why “your content isn’t working” is often the wrong diagnosis The difference between helpful content frameworks and copying someone else’s strategy How to create content that actually feels like you and connects with your audience Need help with your own business strategy or visibility or personal brand ? Get in touch: [email protected] Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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What this episode covers
When your content isn’t "working" or getting results, it’s easy to assume the content itself is the problem. But often, there’s something deeper going on. In this episode, Fiona Killackey shares what she’s seen after 25+ years working in content, brand and marketing, and why copying someone else’s formula might be holding you back.
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Episode 610: Is it really your content or something else?
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