Episode 613 | Hacking Your Founder Psychology

In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship. Episode Sponsor: Hiring developers has been tough for years, but it is even tougher these days. Lemon.io is on a mission to make the process of hiring an experienced developer or even an entire team easier. They only have experienced developers on their marketplace, and each one is hand-vetted. It is virtually risk-free as they’ll guarantee a replacement in 48 hours if something goes wrong. Find your perfect developer or a team with Lemon.io. You can also claim a special discount for our podcast fans. Visit lemon.io/startups to receive a 15% discount for the first 4 weeks of work with a developer. Topics we cover:  [4:04] What it is like to publish a book with a traditional publisher  [5:30] The process of launching and promoting a book [9:24] A clever way to reframe cold outreach  [15:52] Hacking your founder psychology  [21:03] A short book summary  Links from the Show: Sherry Walling (@SherryWalling) I Twitter Zen Founder  Touching Two Worlds: A guide for finding hope in the landscape of loss Episode 585 I Moving Outside Your Comfort Zone with Dr. Sherry Walling  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher