Episode 618: Sally Branson on crisis management right now episode artwork

EPISODE · May 6, 2026 · 50 MIN

Episode 618: Sally Branson on crisis management right now

from My Daily Business Podcast · host Fiona Killackey, Sally Branson Dalwood, Sally Branson

You’ll learn: The difference between a “slow burn” crisis and an overnight crisis What to do if your business gets criticised online How to communicate price increases without damaging trust Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with The Sally Branson Consulting Group: Instagram: @thesbcgroup LinkedIn: Sally Branson Website: sallybransonconsulting.com Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Episode metadata supplied by the publisher feed · Published May 6, 2026

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In episode two of The Right Now Series, Fiona chats with crisis PR and communications expert Sally Branson about reputation, TikTok backlash, price increases, stakeholder communication and what businesses need to think about in uncertain times. From slow burn crises to online outrage cycles, this is a practical conversation for any business owner navigating pressure right now.

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