EPISODE · Jul 31, 2026 · 20 MIN
Episode 62 - 54 Years Late and the Power of Yes | Business Therapy™
from Creative Business Mindset™ · host Joké Durojaiye
This episode started out as a simple recap of the season. But somewhere between writing my voice notes and sitting down to talk to you, it turned into something else, a look back at where I started this year, where I am now and where I'm headed. And the theme that kept showing up is that this has been my season of yes.I've said yes to things I never would have before. Hormone replacement therapy, GLP-1, a whole CEO calendar overhaul, where I finally schedule myself first instead of last, becoming a mom of adults, now that my youngest turned 18. My team and I even made a pact: if an idea doesn't bring in revenue in 60 to 90 days, it waits, or it goes away completely. And this year I threw myself my first-ever party, at 54, for my book launch and said yes to a lot of things I'd normally skip: a fashion show, a winery photoshoot, a '20s themed gala.I get into all of it in this episode and what it's taught me about choosing peace and joy over obligation.This episode covers:✅ What becoming a mom of adults has stirred up for me emotionally✅ Why I built a "CEO calendar" and put myself first on it✅ My honest, non-expert take on saying yes to HRT and GLP-1✅ The pact I made with my team about which ideas get my energy✅ Throwing myself my first-ever party, at 54✅ What a financial literacy conference taught me about the rooms we choose✅ Learning to ask "do I want to?" instead of "should I?"✅ Why business and life have never actually been separate My hope is that this episode offers a little space to look back at your own season, honestly. Not the highlight reel, but the real transitions, endings, and beginnings. Whatever you're walking away from right now, there's no rush to replace it.Who were you when this season started? And more importantly, who are you becoming?💼 Explore Business Therapy™If you're navigating the realities of building a business and you're looking for a space to think, reflect and explore your next chapter, I'd love to welcome you into Business Therapy™. Learn more at www.jokedurojaiye.me 📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, the Unmute Yourself Discussion Guide offers space for further reflection around voice, visibility, growth and purpose. Click here to download.📖 Read the book, Unmute YourselfUnmute Yourself is a reflection on growth, self trust and becoming the version of yourself your next level is asking for. you can order here.If you’ve read Unmute Yourself and it resonated, then please leave a review here.
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Episode 62 - 54 Years Late and the Power of Yes | Business Therapy™
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