Episode 62: Alignment and ABM

Why Paul Slack, Founder & CEO at Vende Digital, continues to beat the sales and marketing alignment drum. Plus, how true ABM can solve a majority of your alignment problems. === Stop us if you’ve heard this before: “Following up on marketing leads is a waste of time - they’re all garbage!” Or “Sales reps are so lazy! We generated hundreds of leads and they aren’t even bothering to work them.” It’s a tale as old as time. Well, a tale that’s at least 30 years old. And unfortunately, the chasm between the two teams doesn’t seem to be shrinking. And in some cases, it’s growing wider. Let’s lead with the punchline here - we have to get this right now more than ever. And our guest, Paul Slack, has an answer. A former tech sales rep in the 90s turned digital marketing expert, Paul has both the experience and knowledge to bridge the gap between sales and marketing teams. His solution: ABM. We talked with Paul about why sales and marketing are still misaligned, how ABM is helping solve that issue, and what the future of demand generation will look like. === 💻 Paul's Episode Page: demanddrive.com/podcast/alignment-and-abm 📣 More Podcast Episodes: https://bit.ly/dD-Pod 👋 Meet our team: https://bit.ly/dD-Team 👍 Follow us on LinkedIn: https://bit.ly/dD-LI ⭐ Want to work with us?: https://bit.ly/Contact-dD 🤝 Want to work for us?:  https://bit.ly/dD-Careers