Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth

In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies.For more insights, please check out Ashley Wilson's article "Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders".All rights reserved. © Product Marketing Hive.