Episode 62: Best Tactics for Unpaid Lead Generation Efforts

What We Cover In This Episode: What an unpaid lead is and why Cherise is such a fan of coaching studio owners to utilize them [2:27] How to approach using referrals in order to maximize results [3:53] Tips for generating leads through community partnerships and cross-marketing [5:40] Ways to implement a strategy that includes brand ambassadors [6:31] What Cherise feels is the most impactful organic lead generation in the industry right now [9:08] Why unpaid leads are really so effective in this industry [11:09] Quotes: "I like coaching studio owners on the importance of unpaid lead generation because there are so many options. It's great because if you don't have a big marketing budget for paid ads, there's a lot of opportunities to get leads in without a budget." [Cherise, 2:46] "When we're talking about referrals, I'm going to say this now and I'll say it again. Your clients are your biggest advocates and your best marketing tool, and I will fight someone about this!" [Cherise, 4:30] "Marketing is what you tell people your business is about, and branding is what they tell you your business is about. You better think about it, and you better be doing your thing, because they're going to be talking about you without you there. You better hope they have the best things to say." [Nick, 5:19] "Everyone always feels a little bit warmer to organic interactions than they do when they see 'sponsored 'on the posts on Instagram. It feels a little bit more warm and fuzzy when it's like it was meant for me." [Megan, 8:53] "You will not be able to run your own ads. It is a full-time job that people specialize in, and these platforms are getting intentionally more and more complicated to run ads through. You will be paying someone anywhere from $1,000 to $2,500 a month to manage your ads, and that's before you do your [ad] budget." [Nick,12:23] LINKS:  Register Now for The Studio Intelligence Summit!  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/   https://www.instagram.com/fitdegree_nick/  https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q