Episode 62: Bootstrapping Your Business While Knowing When To Spend with Lorraine C. Ladish

If you're like most home-based business owners, you're bootstrapping your business and keeping costs low with a DIY approach. In this episode, I interview author, speaker, and digital entrepreneur, Lorraine C. Ladish, about how she bootstrapped her business. We also discuss when to invest and spend in your business, taking risks, taking care of yourself, and more.  About Lorraine  Lorraine C. Ladish is a bilingual author of more than 15 books, and a writer, editor, speaker, and digital entrepreneur. Lorraine is the founder and CEO of Viva Fifty!, a bilingual online community that celebrates being 50+. Lorraine is a contributing writer for NBC News, Huffington Post, AARP, BabyCenter, and Mom.me.   You can learn more about Lorraine by visiting her website and VivaFifty! You can also follow her online on Facebook | Instagram | LinkedIn | Twitter  About the interview In this episode, I talk with Lorraine about a variety of topics, including the evolution of her own business, taking risks and gaining confidence, bootstrapping vs. working with investors, staying true to yourself and your mission, and knowing when to spend on your business. Lorraine also talks about defining success and setting goals for your business, writing a book, and how her yoga practice keeps her pain free and reduces the stress of being an entrepreneur.   If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in April, 2016. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).