Episode #62 Finding Riches in the Niches with Shay Lynn Dixon CEO of SCALE Logistics

Starting a freight brokerage from scratch requires more tenacity and business skills than can comfortably be listed. More often than not, success for a new brokerage is uncertain, however, servicing a niche area of the market may increase those chances of survival. We welcome Shay Lynn Dixon of SCALE Logistics to discuss some of the keys to setting a strong foundation, professional branding, and leveraging LinkedIn to build a book of business. Powered by ⁠Atlanta Dispatch LLC⁠ For Dispatching Services: www.atlantadispatch.org Podcast Website: transportationandlogistics.club Join our newsletter: transportationandlogistics.club/newsletter Learn how to dispatch: Physical Book Copy: transportationandlogistics.club/amazon eBook: https://books2read.com/u/4jqlzX Stay updated with our happenings: https://linktr.ee/transportationandlogistics?utm_source=linktree_profile_share&ltsid=601f8834-e86c-4ff1-a555-2d9ff17f1735Listen on Youtube: https://youtu.be/7EGfDZqUCYQ Intro/Outro Music Shoutout: Positive Hip-Hop by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/ -----00:00 Intro. 03:19 Background. 06:21 What's the size of their warehouse and number of employees? 08:20 What about the supply chain industry has her locked in for the foreseeable future. 10:39 When she got into niche brokerage. 13:46 Does the niche find you or do you have to go out and find the niche? 16:12 Some of the high value commodities people might research to see if they can do. 18:26 Has it been easy building your brokerage from scratch? 20:02 Skills she had to learn to be exceptional and win business. 22:25 Did working as a freight agent give her a perspective on unique selling propositions? 24:47 Skills she had to learn to be exceptional in keeping the business. 26:58 Thoughts on how you can learn to do something that you might not be doing right now. 29:48 What can a right mentor do for your growth trajectory? 33:51 Has rebranding given her company new energy? 36:54 Whether they provide verbiage as part of their mentorship. 40:43 Her acceptance in LinkedIn after rebranding. 42:39 Message to people who are not on LinkedIn. 44:53 Opinion on if there is a level of too much transparency to share on LinkedIn. 48:26 Opinion on whether it's easier to be a broker or carrier in today's market. 51:16 How do you work under a brokerage without a book of business? [Audience question] 54:29 Did you find it easier to walk in or call when trying to gain a shipper as a customer? [ Audience question] 59:06 Intro Mrs Jamia 1:00:34 What are your best tips to prepare for growth as a brokerage? [ Audience question] 1:03:16 Suggestions on where a carrier with new authority can get contracts in peak season and beyond. 1:05:55 Final shots and contact. 1:09:27 Outro. #transportationandlogisticsclubhouse #freightbroker #hotshot #flatbed #dispatcher #boxtruck #logistics #opendeck #broker #freight #freightforwarding #carrier #trucking #supplychain #warehousing #storageyard #freightmanagement #Reefer #drayage #refrigeratedfreight #trucking #dedicatedfreight #dat #containers #chassis #networking  #globallogistics #networking #q4 #peakseason #holidayshopping #blackfriday #christmas #niches #SCALElogistics Mixed by HM Media