Episode 62 - How to influence decision-making using psychology and marketing! with Jodi Lee Duncan

Hey friends and podcast fans! Get set for a thrilling ride with Episode 62 of "Saul Searching" - the Saul Recruitment Podcast. Today's focus is on "How to utilise psychology and marketing to sway decision-making!" featuring the fantastic Jodi Lee Duncan. Meet Jodi, the tea-loving, dog-adoring guru in Marketing and Buyer Psychology, behind Fletch & Co. She's a seasoned professional with over 18 years of experience, guiding businesses to grasp consumer behaviour intricacies and design marketing tactics that truly resonate. Join us as Jodi dives into intriguing topics like her motivations in this field, the changing face of decision-making processes, the significance of clarity in marketing, the emotional side of buying, and the ethical stance on using psychology in marketing. Discover how behavioural science can be harnessed to connect with and influence your audience. Jodi also shares insights into her unique work approach and where you can find her. Don't miss out on her quick, actionable tips to elevate your marketing strategies. Gear up for an informative and engaging discussion with Jodi, sprinkled with humour and wisdom, and take your marketing game to the next level! Connect with Jodi today to unlock the secrets of successful marketing. Website - https://fletchandco.com.au/  LinkedIn - https://www.linkedin.com/in/jodileeduncan-marketing-brisbane  Instagram - https://www.instagram.com/fletchandco_/