Episode #62 Interview with Anu Bliss- General Manager of Digital Commerce at The Emerson Group

Learn how emerging brands can effectively work with Amazon from Anu Bliss - General Manager of Digital Commerce at The Emerson Group Getting your brand on Amazon is all many small, emerging and challenger brands think they need to do to be successful. As we learn in our discussion with Anu today- it is far easier said than done. The Amazon beast is constantly changing, and your business must be monitored very closely. Anu goes into detail on the following key points: - Before getting started with Amazon, make sure you fully understand the financial and operational implications of working with Amazon - Confirm that you have worked through the financials of working with Amazon - Amazon changes its strategy on the fly and along with these changes- fees and the cost of doing business with Amazon can change as well - Provides a crisp explanation of the differences between being a 1P vs 3P seller on Amazon - The importance of fresh, compelling content about your brand - How to avoid head-to-head price comparisons with other retailers - Understanding the critical importance of the Buy Box - Given the traffic on Amazon- every day has a Super Bowl audience! Enjoy the show! Please subscribe to the Road 2 Retail podcast on iTunes or Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.