Episode 62 Life-Giving Brand Manifesto with Robby Fowler

In this episode, John talks with Robby Fowler - host of The Brand ED Podcast, brand expert, husband, and dad. He helps coaches, consultants, and speakers Position, Pitch, and Profit from their brand and gives them the strategies and skills to translate their brand into money-making websites. Listen to this episode to learn more: [02:14] - Robby's backstory [10:22] - About The Brand ED Podcast [11:50] - Being a collector of Ideas [13:50] - The Radical Empathy Brand Framework [14:57] - Why I came up with the framework [17:33] - Analogy of the framework [23:54] - The difference between branding and marketing [26:32] - The Dirty Little Secret of Branding and Marketing [32:51] - Character, values, and purpose in business [35:20] - About his book on email marketing [36:20] - The shotgun approach to marketing [42:08] - What makes a website great, useful, and functional? [48:28] - A sober reality for all [51:45] - What Robby does to improve his relationships at home [01:01:20] - Robby's definition of success NOTABLE QUOTES: " If you don't have the big picture of how all of the pieces of your business works, then you're going to be a mouse on a wheel." "If you can't distinguish branding from marketing, then there is no way you can leverage your business." "Marketing is essentially about creating awareness, and Branding is about fondness." "Marketing amplifies the message while branding manifests it." "If you get good at branding, you can spend less on marketing." "You can make over the long haul lifetime value if people love you and are fond of you." "Character leads to values, and values leads to purpose." "Personal brand squeezes what's already inside." "The most spiritual thing you can do is to take a nap." PODCAST MENTIONED: The BibleProject podcast (https://bibleproject.com/podcasts/the-bible-project- podcast/ ) USEFUL RESOURCES: https://robbyf.com/  https://robbyf.com/manifesto  https://tinyurl.com/TheBrandEDPodcast  https://www.linkedin.com/in/robby-fowler-0408201/  https://www.facebook.com/rfowler  https://www.instagram.com/rfowler  https://twitter.com/rfowler CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen   Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/