Episode 62: SPECIAL: How to fix your MSP’s website

In this week’s special episode Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s special episode Join Paul to discover what you can do to fix your most important marketing tool Paul takes you through the 10 fundamental things to improve on your website Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special podcast Paul mentioned the book Influence by Dr Robert Cialdini Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Find out more about Paul Green’s MSP Marketing Edge which includes a book you can claim as your own and give away to help with data capture Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is an MSP Marketing Podcast special. Paul Green: It’s the second of three marketing specials to get your MSP off to the best possible start for 2021. And this week, we’re going to be focusing on the single most important marketing asset that you have at your disposal, it’s your website. Today, we’re going to talk about how you can fix it. Voiceover: This is an MSP Marketing Podcast special. Paul Green: I know that you’re not happy with your website. I know that you’re genuinely frustrated with it, and you don’t understand why it doesn’t generate enough leads and what exactly to do to fix it. And the reason I know this is I have looked at hundreds and hundreds, if not getting on for 1,000 MSP websites. Anytime I start working with any MSP anywhere, I just have a quick look onto their sites. It gives me a very quick snapshot of where their marketing superpowers are. Paul Green: And obviously the vast majority of MSPs don’t have great marketing abilities, but it helps me understand what I’m working with. In fact, sometimes I come across a website that’s just beautiful. And it makes me realise, “Wow, this MSP has upped their game. Let me see if I can push them further, and further, and further, and further.” But the vast majority of websites just aren’t great. Paul Green: What we’re going to look at in this podcast special is how ordinary decision makers think and act. We’ll look at why your website leaves them cold, and why you owe it to your children, your bank manager, and actually your future retired self to mak...