Episode 62: Where Marketing is Headed in 2023 and Beyond

Send us Fan MailIn this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing.Here's a quick little cheat sheet of topics:AIMachine LearningAutomationUser First RelationshipsStrong CreativeThese are great things to consider as we move forward in our marketing planning for this year.We discussed how Google, Facebook, and other media sites are becoming more innovative and can help us drive more conversions. But don't get too excited—this isn't an excuse to skip defining your target audience! Understanding your target audience and building a relationship with them is still extremely important.Click here to access the transcript and follow along!Looking to connect with Ben?Rise Marketing WebsiteRise on LinkedInResources discussed or related to this episode:Mobile MonkeyDefining Your Target Audience, Free downloadLearn about other 2023 marketing trendsIs short-form video right for you?What IS a brand? Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here