Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever

In todays fractionalized & polarized world, facts and reality are too often less important than which narrative you embrace or which stories you believe. Here’s my 2012 conversation with JONAH SACHS, Co-Founder of Free Range Studios - the folks behindthe classic Story of Stuff - and author of WINNING THE STORY WARS. Learn how and why narrative works so well and how to use it to your advantage.