Episode # 63 A dynamic discussion with the founder of TIG Brands, Elliot Begoun

On today's show we are fortunate to spend time with Elliot Begoun, the founder of TIG Brands. Elliot discusses their very comprehensive approach to helping founders grow their emerging brands by focusing on building a sustainable business and not just a brand. Elliot describes how TIG Brands utilizes 'The Collective' allowing brands within their ecosystem to utilize subject matter experts and then their "Accelerator" process to grow these brands once the foundation is set. We also learn why the tardigrade is superior to the unicorn! Other topics covered in detail include: - How founders need to learn to live with their constant companions: fear and doubt - When seeking investors, understand you will get 'no' the majority of the time, but learn from each rejection - Potential investors will bet on the people and the category- but they must see a business and not just a brand - The importance of viable unit level economics - The different types of financing available to emerging brands and how to appeal to these investors Enjoy the show! Please subscribe to the Road 2 Retail podcast on iTunes or Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review