​EPISODE 63: Harnessing the Power of Traditional Media with Valerie Battle Kienzle

Send us a textIn this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome accomplished author and historian Valerie Battle Kenzel. The discussion centers on effective book promotion techniques, including creating compelling media pitches, utilizing talking points, engaging with local media, and leveraging social media. Valerie shares her insights on navigating the various facets of book promotion and emphasizes the importance of a proactive, strategic approach to marketing one's work. Through personal anecdotes and practical advice, listeners are equipped with the tools needed to effectively promote their books and advance their writing careers.00:00 Introduction to Way-Word Writers00:31 Meet Valerie Battle K​ienzel: A Journey in Writing02:17 Crafting Effective Media Pitches06:20 The Art of Self-Promotion10:03 Creating and Using Press Releases15:22 Building and Maintaining Media Relationships19:44 Timing and Strategy for Book Promotion22:32 Targeting Opportunities as an Author22:49 Building an Author Website23:05 Engaging with Your Audience24:22 Community Engagement and Giving Back25:20 Finding Your Book's Niche29:31 Balancing Promotion and Writing31:20 Promotional Strategies for New Authors36:29 Leveraging Social Media and Traditional Media39:06 Success Stories and Media Appearances42:17 Frugal Promotion Tactics42:58 Latest Book Release43:52 Conclusion and Farewell​Valerie Battle Kienzle--find out more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com