Episode 63: How to Make Customers Fall in Love With Your Brand

Roberta PerryFounder of Scrubz Body Bio: After years of taking care of everyone else, Roberta's skin was dry, itchy and irritated. In 2005, at 43, she finally realized that taking care of her skin and herself was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs and wants. She headed for the kitchen and worked like a mad chemist to create her own. With lots of research and trial and error, she mixed up different combinations of botanical oils and came up with a winner. Roberta brought in her late sister, Michelle and in 2006 they started ScrubzBody in Roberta's kitchen. The business moved to a renovated garage and then to a small manufacturing store front, in Bethpage, NY in 2011, moving again in 2014 and once more in Nov. of '17 to a fabulous location at 245 Main St. in Farmingdale, NY. After all these years, she and her team are proud of the fact that the products are still hand made in small batches. ScrubzBody hosts Make Your Own Scrub parties for kids of all ages. They also ship the party to you. They sell retail, private label and wholesale. The business also donates to 6 charities, on a regular basis, with different scents of our products that give back. ScrubzBody Skin Care was the highlighted business on the Season One finale of Sell it Like Serhant on Bravo TV. Needing exposure for the business, but on a really tight budget, Roberta turned to Help a Reporter Out (HARO) and started pitching to writers and reporters. Since 2010, she has been published and quoted in over 100 skin care and business articles, blogs and beauty magazines. Roberta's book, “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships and Get Press Without a PR Firm.” was published in August 2016. She was a natural remedy segment guest of the Dr. Oz show, which aired on 10/24/14, as well as a food related segment which aired on 2/29/16. Roberta received the 2016 Nassau County Legislature Trailblazer award for charity work. She is a proud member of Indie Business Network, American Made Matters, Farmingdale Chamber of Commerce and Bethpage Kiwanis Club. Links: Scrubz Body TwitterFacebookInstagramPinterestYouTube Sponsored by: Spark Shipping - eCommerce Automation