Episode 63 -- Making Tires For the Market, Not Just With the Market

from Nokian Tyres Journey Podcast · host Nokian Tyres

Dave Johnston sold the first all-weather tire back in 1999 at a tire shop in Canada. Now, he's Nokian Tyres' Director of Portfolio, Pricing and Business Planning for North America. How does his experience as a dealer inform his approach to his current job, and what is the key to making tires in collaboration with the market, not just for the market? We sit down with Dave to discuss.

Episode metadata supplied by the publisher feed · Published Jan 13, 2026

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Episode 63 -- Making Tires For the Market, Not Just With the Market

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This episode was published on January 13, 2026.

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