Episode 63 - Marketing leadership with guest Ian Hepburn

Episode #63. Today's s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability frameworks, PDPs etc) but the human side. Today's marketing leader needs to feel authentic to be yourself but also be the type of leader that is needed by your organisation and those in your care. Abby's guest expert is Ian Hepburn, UK Marketing Director for Evergreen Garden Care, and also has a background in FMCG, including Mars, PepsiCo and Kraft foods. Ian is known for balancing the need for results with forward-thinking and developing, caring and challenging the people in his care. In this episode, Ian discusses the role of marketing leadership, the importance of integrity, his process for building strong teams and career highs and lows.