Episode 63: Packaging That Sells: What Every Founder Gets Wrong

Most founders spend months perfecting their product—and only a few hours thinking about the packaging.That’s backwards.In this episode, Erin and Jackie sit down with packaging expert Kelley of Hidden Path Creative to unpack the role packaging plays in building trust, increasing sales, getting into retail, and creating a memorable customer experience.From direct-to-consumer brands to wholesale-ready products, Kelley shares practical advice on when to start thinking about packaging, how much to invest, what retailers expect, and the biggest mistakes founders make along the way.Whether you're launching your first product or preparing to pitch major retailers, this episode will completely change how you think about packaging.