Episode 63 - SmashWaffles
from NC F&B Podcast
We #GetSmashed with the gents from Smash Waffle! Justin Cox waffles biggest hero and Hunter Harrison waffles biggest "fanboi" are teeming with entrepreneurial enthusiasm. We riffed on the origin of the "Belgian Liege Waffle," and why their recipe is crisp on the outside and pleasantly doughy on the inside. Waffles are not just for breakfast anymore, they are for lunch, dinner, dessert and a late night snack. This episode will make you hungry at anytime of the day. Pretty soon you will be able to cure that hunger as Smash Waffle is opening up brick and mortar locations near you. The First Smash Waffle café will be in Raleigh, NC. Justin and Hunter are precise, enthusiastic and sincere. You will hear about how they conceived smash waffles, the grass roots marketing campaign that launched it and finally how Justin despite being a non-written recipe believer is able to translate his recipe into a repeatable, franchise creating formula. Listen to an adventure in business, friendship, and creating a food group. And get your Blind Wine Tasting Six Pack at Triangle Wine Company for $99!
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