Episode 63: Why You Need to Update Your Digital Marketing Strategy

What do math and marketing have in common?   They're two superpowers belonging to my friend and client, Michelle Williams!   Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.   Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.    Over the course of just ONE year, Michelle's membership grew from 5 members... to 65!!   Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle's program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.    Michelle isn't afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.   In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!   In my latest podcast episode, you'll discover: How Michelle went from feeling insecure about her lack of visibility to having to turn down speaking engagements because her calendar is too full! Why MORE content isn't always better when it comes to memberships — and when to focus on digestibility over quantity How Michelle stays on top of the rapid changes in digital marketing and navigates them seamlessly to keep creating MAJOR impact!   Remember to subscribe on iTunes, Google Play, and Stitcher!   Highlights:  02:45  Meet Michelle Williams   04:38  The Modern CEO 06:15  Michelle's unique membership 07:45  Building confidence  09:08  Key steps to grow visibility 12:00  The membership journey 14:49  How Michelle stayed in the game 16:10  Listening to feedback 18:40  Slow down to speed up! 20:23  BombBomb 21:45  Assessing & adapting 24:03  Instagram & Reels 26:01  Leadership traits 26:59  Future intentions & goals 28:50  Union work 30:13  10 years from now 31:27  Prioritizing & getting into action 35:09  Final thoughts 37:27  $100 bills & TikTok   Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue   Mentioned in this episode:   The Modern CEO https://ambermccue.com/themodernceo    Fresh Start Workbook http://freshstartworkbook.com    Michelle Williams https://theignitedteacher.com  https://www.facebook.com/theignitedteach  https://www.youtube.com/theignitedteacher  Twitter: @theignitEDteach Instagram: @theignitedteach     BombBomb https://bombbomb.com