Episode 64: Body Tonic SF Asks the Experts

What We Cover In This Episode: Where we think the industry is heading in terms of business models [2:59] How fitDEGREE sees student attraction for a low barrier offer business model [6:02] The way to keep getting people in the door with things changing in the industry [9:51] Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34] Messaging tips for the studios based around wellness versus fitness [15:00] Why you should have more offers in your business [19:17] The reasons that Brian doesn't offer a dual modality option [21:28] Up and coming features to look for in fitDEGREE [29:56] Quotes "If you can't take that selfie with that wall in the background, are you even an influencer in this area, and do you even go here? You need to become the brand that everybody wants to be associated with." [Megan, 10:59] "Now you're talking about real and definitive branding messaging. Really make sure and be on point that you are niching and that you are really describing the person that you serve." [Brian,17:04] "I think sales is more of a consultation than a sell. A sale is the last transaction of this process, but every conversation is just a consultation of 'do I think you're a good fit, and do you think I will be able to serve you?'" [Nick, 18:05] "You add the deep intimacy, because the process requires connection, it requires guidance, and it requires other people. There's a large support aspect that happens within the community, which leads to sales." [Brian, 26:34] LINKS:  https://bodytonicsf.com/ https://www.instagram.com/bodytonicsf/ https://zapier.com/ https://www.activecampaign.com/  Register Now for The Studio Intelligence Summit!  fitDEGREE's Business Portal https://calendly.com/fitdegree/support [email protected]  https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/   https://www.instagram.com/fitdegree_nick/  https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q