Episode 64. Christine Malfair | Marketing Wisdom: Strategies for Independent Hotels

Today, Mauricio welcomes Christine Malfair, a seasoned hospitality professional with a decade of experience as a General Manager in Canada, transitioning in 2010 to specialize in hotel marketing for independent properties. In this episode, we delve into crucial topics such as:- The significance of aligning hotel departments to prioritize the guest experience.- Contrasting the investment in guest acquisition with strategies for guest retention.- Emphasizing the integrity of a hotel's mission in delivering the services they promise.- Techniques to discern the most effective marketing channels tailored to your hotel's needs.But first, join Nah-Dja and me as we embark on our ongoing Quest for Happiness in Hospitality.Christine Malfair can be contacted through the following channels:Website: MalfairMarketing.comLinkedIn: Christine Malfair Additionally, subscribing to her newsletter, "The Hotel Marketing Gain," provides access to frameworks, free resources, and AI prompts related to hotel marketing.Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.