Episode 64: Five Jobs Your Website Can Do for Your Business

1. Build legitimacyHow to build legitimacy with your website:Create a great impression with a professional designShow examples or case studies of your workShare your knowledge through blog postsDisplay quotes from happy customersFeature logos of respected companies you’ve worked withShow photos of your team with relevant biosInclude a press section with places you’ve been featured2. Help people discover youHow to help new people find your website:Strategically use keywords in your page titles and URLsWrite long-form blog posts than answer customer questionsUse alt text for your images so people can find themSet up a Google My Business profileList your company website in online directoriesGet respected websites to link to youFollow other SEO best practices3. Build your email listHow to build your email list through your website:Include a sign-up box in the footer of every pageAllow people to subscribe and get blog posts deliveredOffer a valuable lead magnet in exchange for an email4. Make sales for youHow to make sales through your website:Set up a store on your site (it’s easy with Squarespace)Add digital products like guides, videos, or coursesSell workshops as a service productUse Calendly or Acuity to charge for time on your scheduleSell physical products and ship them to your customersOr open a merch shop and let Printful do the fulfillmentInclude FAQs to help customers take the leap5. Increase quality of leadsHere’s how to increase the quality of leads from your site:Be clear about your niche (only those that fit will reach out)Publish your pricing (this will disqualify some leads)List the types of problems you don’t solve on your siteChange your contact form to a detailed application (only the most interested leads will make it through)Action ItemIdentify your top priority for your website, then make one small improvement to help it meet your goal better.Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.