Episode #64 Interview with Gaylord VanGuilder- Co-founder of The Goodsprout Company

Gaylord shares with us the backstory of launching their unique infant care brand - Buddle. Their team invested a lot of time and resources upfront on R&D, consumer testing, and pricing before making the move to selling product. The discussion also covers: - Buddle's launch hiccups (everyone has them!) - His view on building out a team and advisory panel that are highly skilled in their areas of expertise - Why they have launched exclusively online and what Buddle will look for in a partner when they think to move into brick and mortar retail - Their goal to build a community as well as a brand - How marketing performance metrics differ for an emerging brand vs those of an established brand - How Gaylord thinks about raising money and what he looks for in an investor Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple Podcast or Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.