Episode 64: Therapist Content Marketing & Tech Startup Consulting [featuring Michael Fulwiler]

Do you ever feel frustrated that you are available to take clients and tons of people are looking for therapists, but you hardly ever get the calls?Have you made a Psyc Today profile, but after months of being “visible” online, nothing has really improved for your private practice?Have you started to wonder if you should consider using those therapy tech startups, but question if they are ethical and if you can even make a livable income through them?Well, this episode is for you.In this episode, I talk with Michael Fulwiler, a marketing professional specializing in mental health spaces (including the Gottman Institute) and a consultant for mental health startups.Top 3 reasons to listen to the entire episode:Understand the best ways to approach content marketing for therapists.Learn what alternatives there are to using social media and how to find the right marketing outlets for you.Learn what therapists can do to ensure they don’t get taken advantage of by the sketchy tech startups (because not all are created equal), as well as how they can play a part in improving the quality of care for clients and therapists through consulting with those tech startups.So, if you are looking to find ways to connect with your ideal clients and get your caseload filled, this episode will give you the basics to get started. Content marketing can feel intimidating sometimes, so it’s important to position yourself in the way that best aligns with your preferences and time. And if you love or hate something, there is still a way to make marketing work for you, so listen in to hear more about what paths you can take and find the best one for you.More about Michael:Michael operates at the intersection of marketing and mental health. He leads brand marketing at Heard, a venture-backed startup that helps therapists with their bookkeeping, taxes, payroll, and related services. He is also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the author of Therapy Marketer, a popular weekly newsletter for therapists. He is the former Chief Marketing Officer of the Gottman Institute.Michael's Website & Newsletter: therapymarketer.coMichael's Twitter: @MichaelFulwiler–––––––––––––––––––––🎙️Listen to more episodes of the Neurodivergent Entrepreneur Podcast🎙️Spotify: https://ndpod.org/Spotify🎙️Apple: https://ndpod.org/Apple-Podcast🎙️ YouTube: https://ndpod.org/YouTube🧠 Neurodivergent Entrepreneur Freebie Vault: https://ndpod.org/Freebie-Vault✈️ Learn about Retreats🗨️ Join the free Empowered Escape FB Community–––––––––––––––––––––Thanks to Our Sponsors: The Receptionist for iPad!✨ The Receptionist for iPadThanks to The Receptionist for iPad for sponsoring this episode.The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.Free Gifts for Our Listeners✨ Free Podcasting WorkbookGet a practical podcasting workbook for therapists considering starting a podcast, created by Patrick Casale, host of the podcasts All Things Private Practice and Divergent Conversations.You'll get a practical structure for therapists who want to start a podcast but don’t want to rush, perform, or build something they can’t sustain.Grab your free copy of the Podcasting Workbook: https://ndpod.org/Free-Podcasting-Workbook✨ Move Beyond Private Practice As A Neurodivergent EntrepreneurMove Beyond Private Practice As A Neurodivergent Entrepreneur is a FREE 5-part mini-course designed for therapists who want sustainable financial independence beyond one-on-one work.Access your free mini-course here: https://ndpod.org/Neurodivergent-EntrepreneurMentioned in this episode:The Receptionist for iPad The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.