Episode 65. From Kitchen Table to $500K Months | Charlie Bell on Building Seacycle Swim

On the Buzz with Bernadette we spotlight women who have built success their own way.In this episode of The Buzz with Bernadette, I sit down with Charlie Bell, founder of Seacycle Swim & Resort, the Perth-based swim and resort wear brand that’s quietly taken over wardrobes across Australia.What started at a Melbourne kitchen table during the pandemic, sewing face masks after her 15-year recruitment career collapsed overnight, has evolved into a fast-growing fashion label selling out online in hours and clocking close to half a million dollars in sales in a single month.Charlie shares the real story behind Seacycle Swim & Resort:• Losing her business when borders closed• Launching Little Masketeers during the face mask mandate• Falling in love with e-commerce and the addictive “cha-ching” of Shopify sales• Being locked out of Australia and spending months in the US and Bali• Designing every print herself• Committing to recycled swim fabrics and premium linen from day one• Moving her family to Perth for lifestyle• Building a brand without ever missing a school drop-offWe talk about quality, growth, motherhood, scaling a product-based business, and what success actually looks like when you refuse to sacrifice time with your kids.If you’re interested in entrepreneurship, fashion startups, Australian swimwear brands, women in business, or building an online e-commerce brand from scratch, this conversation is for you.Subscribe for more interviews with inspiring founders, creatives, and entrepreneurs.New episodes weekly.