Episode 65: Mastering Effective Communication in Biotech and Healthcare with Key Opinion Leader Ryan Lauth

Do you ever feel like your message gets lost in translation when communicating your healthcare or biotech innovation with others? In this episode, guest host Carolyn Scofield, MPS, welcomes Ryan Lauth, Chief Strategy Officer of the 180 Group, to discuss strategies for impactful communication in the biotech and healthcare industries. Drawing on his extensive background in strategic communications and public speaking, Ryan shares insights on tailoring messages, engaging audiences, and creating memorable experiences. In this episode, you'll discover: Key strategies for overcoming common communication challenges in the life sciences sector. The importance of patient-centric communication and treating every audience member as a human being. How strategic storytelling and the “wow factor” enhance message retention and organizational culture. Tune in to learn how effective communication can drive success in biotech and healthcare! Links: Connect with Ryan Lauth and learn about The 180 Group. Connect with Carolyn Scofield, MPS, and learn about Tulane Medicine Business Development and the School of Medicine. Check out the Fierce Pharma PR & Communications Summit. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.