Episode 65: Non-Traditional Tactics for Deal-Driven Growth, with Andrew MacKinnon

Andrew MacKinnon set about developing non-traditional tactics to create participation between brands and their audiences. 18 years on, his agency delivers campaigns for the country's biggest brands: Telstra, TAC, Nike, NAB, General Mills, Mecca, Myer and CUB.   What You Will Learn: How guerrilla marketing led to many of Andrew’s early deals The process of adding his brother as a business partner How he has leveraged money to create opportunities in a variety of sectors His start in real-estate, including his island bar in Melbourne The role failure has played in his growth   How to connect with Andrew Mackinnon: Website: https://taboo.com.au  Facebook: https://www.facebook.com/andrew.mackinnon.984 LinkedIn: https://www.linkedin.com/in/mackinnonandrew/