Episode 65: Organizing Your Inspiration, Branding Your Creative Business, and Working with Brands with Alexis Middleton from Persia Lou

Alexis Middleton is the crochet designer and craft blogger behind Persia Lou. I had the chance to meet her in person at the 2016 Snap! conference and we later scheduled a Skype interview to talk about the panel workshop, Generate and Pitch Ideas Like a Boss. About Alexis Middleton  Alexis is a work-at-home mother of three and a lifelong crafter. She learned to crochet from her great grandmother as a child but put down the hook until a few years ago. She started her blog, Persia Lou, as a place to share her crochet projects and it has since expanded to include other crafts and home decor projects, too.  You can learn more about Alexis by visiting Persia Lou. You can also follow Alexis online on Facebook | Instagram | Pinterest | Ravelry | Twitter | YouTube About the interview In this episode, I talk to Alexis about her panel workshop at Snap!, Generate and Pitch Ideas Like a Boss. (Her co-presenters were Colleen from Lemon Thistle and Sarah from Confetti Sunshine.) Alexis also answers listener questions from Angela at Little Monkeys Designs and Carmen from A Simple Homestead. Some of the topics we discussed included: Ways to organize your inspiration, Whether you should consider working for free or for product, How to ask brands to get paid, Creating a cohesive visual brand across your website, Instagram, and other social networks, Staying focused on your business goals, and Taking time off to refresh creatively. Listen to the podcast for more from Alexis about growing your blog and creative business. If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in June, 2016. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).