Episode 66: AI Governance is NOT optional

AI ethicist and governance pro Shoshana Rosenberg joins Alan Chapell to discuss how to build a framework for addressing the legal and regulatory risks involving AI. Given all the new AI and profiling rules flowing down into the ads space in 2026, Shoshana is exactly the person the ads space should be listening to right now. Pre-order Shoshana’s book “Practical AI Governance” here - www.practicalaigovernance.com Check out the Chapell Regulatory Insider here - https://chapellreport.substack.com/  Takeaways AI governance is less about compliance checklists and more about strategic oversight that prevents unseen liability. Digital agency means giving individuals context and control over how systems influence them. Post hoc explainability is insufficient because inference-driven systems are fundamentally probabilistic. Privacy Enhancing Technologies (PETs) can undermine marketplace trust when platforms utilizing PETs aren’t transparent about how they work and don’t allow advertisers to audit them.  Government procurement standards may drive AI accountability faster than direct regulation. Building on foundational AI models requires documenting what you add and controlling what you can evidence. The PRISM framework pushes teams beyond compliance toward structured ethical practice. Too many in the ad space are ignoring data and AI governance to their detriment. Chapters 00:00 Introduction and defining AI governance  01:09 Why AI governance is about strategy, not compliance  02:41 Shoshana’s path from engineer and Navy JAG to AI governance  05:22 Digital agency as a human right  09:13 What explainability should look like in advertising  11:23 The complexity of the ad tech ecosystem  13:25 Gaps in global AI regulation  17:06 Procurement and government contracting as enforcement levers  20:49 The tension between PETs and transparency  28:02 Agentic AI and worsening accountability gaps  29:30 Explainability by design by 2029  31:42 Practical guidance for little tech building with AI  35:11 The PRISM framework explained  38:43 Upcoming book and where to find Shoshana Learn more about your ad choices. Visit megaphone.fm/adchoices