Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To

from Higher Ed Pulse · host Phoebe Bain, Zach Busekrus

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she’s responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew — a publication of Morning Brew.On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think differently about attracting, engaging, and, ultimately, enrolling students.She also shares her experiences working as a freelancer for Carnegie Dartlet and College Xpress and how these opportunities helped her grow into an exceptional curator. And she offers specific tactical ideas for how she would go about marketing a business or nursing program in light of COVID-19. You won't want to miss this exciting chat between Phoebe and Zach! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Oct 29, 2020

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On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think differently about attracting, engaging, and, ultimately, enrolling students.

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Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To

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