EPISODE # 66 Interview with Brandon Pogue-Building a Differentiated Brand in a Crowded Category

The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics including: - The blessing and the concern of a large first order from a major retailer - The need to keep communication clear and simple so the consumer understands your meaningful point of difference - The adventures involved in getting an emerging brand off the ground - What TruLabs would look for in an investor - How they are thinking about building out their selling function as they grow Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple or Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.