Episode 66: Lucky Girls Don’t Quit: Designing a Life You Actually Enjoy

How do you build a big, meaningful business in a town of 500 people and still design a life you actually enjoy living? In this episode, Jennifer sits down with Kalin Sheick, founder of Sweetwater Floral and creator of the “Lucky Girls Don’t Quit” movement. Kalin shares how slow, intentional growth helped her build a thriving seasonal business in Northern Michigan, why letting go of control became the secret to her expansion, and how a life-altering moment with her daughter changed the way she leads. They talk motherhood, identity, ego, building a personal brand, and what it really means to “BLOOM”—Building Life Out Of Moments.Episode OutlineBuilding a Big Business in a Small TownSeasonal Business & Family Life-How running a business that earns 75% of its revenue in 20 weeks shaped her family rhythms and the idea of “go time” and “slow time.”Growing Slowly on Purpose- Why resisting comparison and staying rooted in the numbers not social pressure, kept Sweetwater financially healthy.Letting Go to Grow -How a near-tragic season with her daughter forced Kalin to release control, build trust in her team, and create a business that could run without her.From Business Owner to Personal Brand -Why Kalin built a personal brand alongside Sweetwater and how speaking, podcasting, and writing expanded her impact.Identity Beyond the Business - Why your business should never be your whole identity—and how pulling self-worth out of your work changes everything.BLOOM – Building Life Out Of Moments -What it really looks like to live intentionally, off social media, and rooted in real life—not highlight reels.Lucky Girls Don’t Quit -The story behind her podcast, book club, and community and why “lucky” is something you create. Guest InformationKalin Sheick is a speaker, podcast host, happiness curator, florist, and founder of Sweetwater Floral in Northern Michigan. She is the voice behind the Lucky Girls Don’t Quit podcast and creator of the Lucky Girls Book Club. Through her work, Kalin inspires women especially moms and entrepreneurs to design lives they genuinely love by embracing imperfect wellness, intentional living, and Building Life Out Of Moments (BLOOM).Links: Website: kalinsheick.com Sweetwater Floral: sweetwaterfloral.com Instagram: @kalinsheick | @sweetwaterfloral Podcast: Lucky Girls Don’t Quit – Spotify Book Club: kalinsheick.com/bookclubHost & Show InfoJennifer Kok is a Business Coach for Women with a fous on Profit & Growth and founder of Next Wave. A serial entrepreneur with more than 25 years of experience, she helps service-based women entrepreneurs increase profitability through financial clarity, strategic decision-making, and systems that support sustainable growth.  Learn More: nextwavebusinesscoaching.comContact the show:nextwavebusinesscoaching.com/contactFollow Jennifer: Instagram: @nextwavewithjen Facebook: facebook.com/nextwavewithjen LinkedIn: linkedin.com/in/jennifer-kok-17441829 YouTube: @nextwavewithjen8028Boost Your Profit Free Case StudyMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: