​EPISODE 66: Mastering Social Media for Authors with Expert Emily Ritter

Send us a textIn this episode of Way-Word Writers, senior literary agent and author Heather Cashman, along with authors and writing coaches Stephanie Bearce and Nicki Jacobsmeyer, welcome digital marketing expert Emily Ritter. Emily shares her extensive experience in social media and digital marketing, offering authors valuable insights on how to navigate the complex world of online promotion. Key topics include the misconceptions about social media marketing, identifying target audiences, balancing promotion with genuine engagement, harnessing trends, and maintaining momentum post-book launch. Emily provides practical tips for planning consistent content and engaging authentically with readers. Authors will learn how to leverage social media effectively without feeling overwhelmed, ensuring they connect deeply with their audience while growing their online presence.00:00 Introduction to Way-Word Writers00:29 Meet Emily Ritter: Digital Marketing Expert02:11 Common Misconceptions About Social Media Promotion04:54 Identifying and Engaging Your Audience13:21 Balancing Promotion and Authentic Engagement16:54 What's Trending and How to Keep Up19:10 Engaging Your Current Audience vs. Chasing Trends20:29 Understanding and Navigating Algorithms22:15 Effective Book Launch Strategies25:04 Maintaining Momentum Post-Launch28:29 Common Social Media Mistakes to Avoid29:24 Final Tips and EncouragementFind out more about Emily Ritter and Digital Marketing COACHING AND CONSULTING HERE! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com