EPISODE · Mar 15, 2022 · 6 MIN
Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands
from Startup Confidential · host Dr. James F. Richardson
Send us Fan MailThe last gasp of the easy-money tech venture era has been heard. There are still investors though who want to isolate the latest thing, overfund it, and blitz scale to glory. In this episode, I explain why most consumer brands have category limits to acceleration and scaling that new technologies do not. Those are cultural limits deep inside our brains and not easily altered. Altering these assumptions literally takes time. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected] Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]
What this episode covers
Send us Fan Mail The last gasp of the easy-money tech venture era has been heard. There are still investors though who want to isolate the latest thing, overfund it, and blitz scale to glory. In this episode, I explain why most consumer brands have category limits to acceleration and scaling that new technologies do not. Those are cultural limits deep inside our brains and not easily altered. Altering these assumptions literally takes time. Your Host: Dr. James F. Richardson of Premi...
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Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands
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