Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum...

What this episode covers

Das Umfeld, in dem Unternehmen Marketing betreiben, war noch niemals so komplex und so dynamisch wie heutzutage. Ist das Schaffen einer Kultur des Experimentierens erste CEO-Pflicht? Wie lassen sich gute Entscheidungen im Marketing treffen? Und wer muss bzw. darf sie treffen? Setzt sich die Brand Building- oder die Performance-Marketing-Doktrin durch? Die Marketingdisziplin zerfällt traditionell in zwei Lager: die B2C- und die B2B-Fraktion. Wie gross sind die Unterschiede überhaupt noch? Beobachten wir nicht in vielen Branchen konvergierende Entwicklungen? Werden Marken immer relevanter selbst in Hard Core-B2B-Branchen?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 28 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on February 29, 2024.

What is this episode about?

Das Umfeld, in dem Unternehmen Marketing betreiben, war noch niemals so komplex und so dynamisch wie heutzutage. Ist das Schaffen einer Kultur des Experimentierens erste CEO-Pflicht? Wie lassen sich gute Entscheidungen im Marketing treffen? Und wer...

Can I download this Dirty Deeds Done Well episode?

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