Episode 67: Alyssa Baker

Alyssa Baker is an accomplished PR expert and entrepreneur who has been a leader in the Public Relations and Social Media industries for over 15 years. In 2014, she launched her PR agency, RIOT Media Group, in Los Angeles, CA, working with global clients in the beauty, health, wellness, fashion, entertainment, and consumer lifestyle industries. After years of building a thriving business in LA, Alyssa experienced profound burnout—an experience that prompted her to reevaluate how she worked, lived, and led. Amid the COVID-19 pandemic, a cross-country move from Los Angeles to Carmel, Indiana created the space for deeper self-reflection and clarity. That transition sparked the vision for Aura Self & Soul Care, a first-of-its-kind mindfulness studio and wellness boutique she launched in 2021. Aura represents the next chapter in Alyssa’s journey—where wellness and intentional living meet strategy and execution. It’s a reflection of the internal shift that allowed her to work with more energy regulation, flow, and freedom—a philosophy she brings into every client relationship. Today, Alyssa continues to lead RIOT Media Group, infusing her decades of PR expertise with the intention and emotional intelligence that emerged from her evolution. Her visionary approach bridges traditional media strategy with purpose-driven storytelling, creating space for brands and individuals to align with their authentic voice and audience. Today, Alyssa offers full-service PR, social media management, and influencer marketing services through RIOT, alongside one-on-one business coaching and group sound bath meditation classes through Aura. Whether helping brands cut through the noise or guiding individuals back to themselves, Alyssa Baker is a trusted voice for those seeking depth, alignment, and real results. To learn more, visit: www.riotmediagroup.com www.auraselfandsoulcare.com @riotmediagroup @aura_selfandsoulcare @alyssabakertv