Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook

from This is Product Marketing · host Product Marketing Hive

In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth".All rights reserved. © Product Marketing Hive.

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This episode is 31 minutes long.

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This episode was published on September 29, 2025.

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