Episode 67 - How to build a dominant Tea Brand with Julie from Eloments Vitamin Tea

Episode 67 - How to build a dominant Tea Brand with Julie from Eloments Vitamin TeaFollowing two years of research, Julie Hirsch launched Eloments Natural Vitamin Tea with Cofounder Nicole Lamond  - the world's first 100% natural vitamin tea. After just over a year of sales, Eloments has secured shelf space in 2000 stores around the world, providing tea lovers with 9 essential vitamins and minerals in each cup. Julie was recently named the Telstra Victorian Business Woman of the Year and listed in Forbes 30 under 30.In this podcast we talk about how 97% of the tea market is not fair trade and about how customers are craving responsible brands during this time.  We also discuss how Julie and Nicole landed a contract with Wooolworths at the start of the business and were in 75% of their stores within 6 months of the initial launch of Eloments.As a female founded brand Julie and her business partner have done an amazing job in breaking through some of the barriers of entry, and I am very fortunate that she discusses this openly in the podcast.Please find out more about Eloments Vitamin Tea here:https://eloments.com/https://www.instagram.com/elomentstea/Thanks so much for listening, Shaun