Episode 67: Nashville Pilates Company Asks the Experts

What We Cover In This Episode:  Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36] Which is best for referrals: cash, store credit or free classes? [3:56] Whether or not there is a plan to automatically provide credit for a referral programs [4:31] Waist to incentivize new clients who refer others [8:14] Transitioning prospects from a cold, to warm, to a hot lead [13:12] Our tips for incentivizing clients' connections that they may not be incentivizing [15:43] What Ronni offers first time clients as an incentive to help grow her business [16:31] Quotes:  "Normally for fitDEGREE referrals I say [to the referrer], 'do you want this as store credit to your subscription, or do you want me to PayPal you?' As business owners, we always want that store credit, but I believe in giving them the autonomy.  I feel like that is going to reward the behavior in the best way." [Nick, 4:02] "With memberships, whoever is on continual autopay is going to automatically establish fire status. I would reserve things like cool, warm and hot leads for things that are anything outside of continual autopay, but the goal is always to the point where they're on fire." [Megan, 13:32] "If I were to put my Cherise hat on right now, she'd say 'referrals are great, but make sure you're also incentivizing their connection they might not be referring.' She is always a big fan of friends and family month, friends and family weekend, [because] that way they are pulling in their direct network in a more natural way. Some people aren't the kind of people to upsell their friends, it's just not what they do." [Megan, 15:43] "I appreciate that fitDEGREE is constantly working on our requests, because I know sometimes in the Facebook Group it seems like we're all just asking for stuff, but it's really cool that you guys see it and actually help with it." [Ronni, 17:27] LINKS:  https://www.nashvillepilatescompany.com/  https://www.instagram.com/nashvillepilatescompany/ ​​www.loopspark.com  www.mailchimp.com Register Now for The Studio Intelligence Summit!  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected]  https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/   https://www.instagram.com/fitdegree_nick/  https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q