Episode 67 Video Simplified with Diana Gladney

In this episode, John talks with Diana Gladney - video coach, entrepreneur, YouTuber extraordinaire, host of the Video Simplified Podcast, aunt, daughter, and sister. Listen to this episode to learn more: [01:54] - How she came into the world of video and YouTube [05:51] - John talks about Dan Miller [06:37] - About her new course mastering micro-content [07:39] - Macro vs micro-content [10:03] - How to succeed in the video world [13:53] - What you need to make a video worth watching [17:04] - Getting a better level of recording [24:24] - When to graduate from using the phone for recording [25:49] - Suggestions for video dedicated cameras [28:41] - Viable substitutes for video recording [30:51] - Diana's ultimate life purpose [34:29] - Avoiding mistakes while creating a video [36:00] - Diana's ideal client [37:56] - What Diana does to work on her significant relationships [43:39] - What impact do her personal relationships have on her business? [45:40] - Diana's definition of success NOTABLE QUOTES: "If you get asked the same question three times by 3 different people, it's time to create a course." "Just because someone knows something doesn't mean that they know how to say it." "Every video should do a job, whether that's to communicate a message, share a point, or something." "You may have clarity in your branding, your messaging, and who you're helping with. But the refinement of that message is always going to come into question with the introduction of new platforms and change or shift in audience." "If your content sucks, even an expensive microphone or camera will not help you." "If you're not committed, and you don't make video a priority in what you're doing. It's always dismissible." "Consistency issues are just a result of commitment issues. If you're not committed to a thing, then you can always be inconsistent with it." "Sometimes we are so consumed with external thoughts and other people's voices that we even do not hear our voice. We don't know what we're thinking." "Relationships are always about making sure that there is some level of understanding and equality in that way to where when I'm with you, I'm fully present and being with you. And the other person also has an enjoyable time." PRODUCTS MENTIONED: Microphones Mentioned: Samson Q2U  ATR 2100X Shotgun style microphone Topstick two-way tape Cameras Mentioned: Sony ZV-1 Camera Sony ZV-E10 Book mentioned: The Business of Expertise by David C. Baker (https://tinyurl.com/TheBusinessofExpertiseBook) About Two-Way tape: Hideable Skin-friendly You can use it for 12 hours Medical grade glue About Sony ZV-1 Camera: Small in size Point and shoot style camera Fully articulating screen The lens retracts back into itself Has mirrorless technology Can be used for live streaming Unlimited recording Autofocus Does not have a microphone and headphone port About Sony ZV-E10 Camera: Unlimited recording Has stabilization digitally Has Microphone port and Headphone port Autofocus An advantage for people who wear glasses (can see past the spectacles and track the eye) Viable Options for Video Recording : Instagram TikTok Amazon Live LinkedIn Live Twitter Spaces USEFUL RESOURCES: http://dianagladney.com/  https://www.linkedin.com/in/dianagladney  https://www.facebook.com/dianagladney2  https://www.instagram.com/DianaGladney  https://www.youtube.com/c/DianaGladney  https://tinyurl.com/VideoSimplifiedPodcast  https://twitter.com/dianagladney2  CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/